Setting Up Meta Pixel for BOSS IT Online Ordering

What is Meta Pixel?

Meta Pixel (formerly Facebook Pixel) is a piece of code that you place on your website to collect data that helps you track conversions from Meta ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

What is a Tag?

A tag is a snippet of JavaScript code included on your website to send information about user interactions to third parties, like Meta. These interactions (or events) can include actions like viewing a page, clicking a button, or completing a purchase.

What to Provide to BOSS IT

To ensure the successful integration of Meta Pixel with your BOSS IT online ordering system, you'll need to provide us with specific information and access. Here's what you need to do:

1. Create and Configure Meta Pixel

1. Log in to Meta Business Suite:

   • Visit Meta Business Suite and log in.

2. Navigate to Events Manager:

   • From the main menu, select "Events Manager".

3. Create a Pixel:

   • Click "Connect Data Sources", select "Web", then choose "Meta Pixel" and click "Connect".

4. Configure Pixel:

   • Enter a name for the Pixel that reflects your business and store locations.
   • Example: FastFoodDelight_MainPixel
   • Click "Continue".

2. Obtain Pixel Code

1. Get the Pixel Code:
   • In Events Manager, select the Pixel you created. Go to the "Set Up" tab and choose "Install Pixel". Copy the provided base code.

3. Provide Information to Your Software Provider

1. Pixel ID:

   • Send the Pixel ID to your software provider. The Pixel ID is a string of numbers located within the code snippet:
     html

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     fbq('init', 'YOUR_PIXEL_ID');


2. Store Identifiers:

   • Provide a list of store identifiers (e.g., store names, IDs, or regions) to track events by store location.

3. Key Events to Track:

   • Identify and communicate the key events you want to track. Examples include Add to Cart, Purchase, and Complete Registration.

Example Meta Pixel Tags

Below are examples of Meta Pixel tags that you can use to track various events on your online ordering site:

1. PageView: Tracks when a page is viewed.

   html

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   fbq('track', 'PageView');


2. ViewContent: Tracks when a piece of content, such as a product page, is viewed.

   html

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   fbq('track', 'ViewContent');


3. Search: Tracks when a search is performed.

   html

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   fbq('track', 'Search');


4. AddToCart: Tracks when an item is added to a shopping cart.

   html

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   fbq('track', 'AddToCart', {
content_name: 'Product Name',
content_category: 'Category Name',
content_ids: ['1234'],
content_type: 'product',
value: 9.99,
currency: 'USD',
store_id: 'NYC_Store'
});


5. InitiateCheckout: Tracks when the checkout process is started.

   html

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   fbq('track', 'InitiateCheckout', {
store_id: 'NYC_Store'
});


6. AddPaymentInfo: Tracks when payment information is added during the checkout process.

   html

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   fbq('track', 'AddPaymentInfo', {
store_id: 'NYC_Store'
});


7. Purchase: Tracks when a purchase is completed.

   html

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   fbq('track', 'Purchase', {
value: 19.99,
currency: 'USD',
content_ids: ['1234'],
content_type: 'product',
num_items: 1,
store_id: 'NYC_Store'
});


8. CompleteRegistration: Tracks when a registration form is completed.

   html

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   fbq('track', 'CompleteRegistration', {
store_id: 'NYC_Store'
});


Helpful Information

How Meta Pixel Works

Meta Pixel works by loading a small JavaScript library that, when executed, collects information about the visitor and their actions on your website. This information is then sent to Meta, where it is used to track conversions and optimise ad targeting.

Benefits of Using Meta Pixel

1. Track Conversions: See how users interact with your website after viewing your Meta ads.
2. Optimise Ad Delivery: Use data collected from the Pixel to show your ads to the people who are most likely to take the desired action.
3. Create Custom Audiences: Build audiences of people who have interacted with your website for retargeting.
4. Gain Insights: Access detailed analytics about how users are interacting with your website.

Implementation Tips

• Consistency: Use consistent naming conventions for events and parameters to make data analysis easier.
• Testing: Use the Meta Pixel Helper Chrome extension to test and verify your Pixel implementation.
• Documentation: Keep detailed documentation of the Pixel IDs and event tracking setup for future reference.

Conclusion

By following the steps outlined in this document, QSR franchise owners can successfully set up Meta Pixel on the BOSS IT online ordering systems. This will enable detailed tracking of user interactions, leading to better insights and more effective advertising strategies. For any issues or further assistance, refer to Meta’s official documentation or contact support.